We believe in a proactive approach to crisis planning that involves working with brands to create customized protocols and plans to prepare for a crisis scenario. Our crisis team serves as a trusted partner when communicating with the media and creating external statements in response to an unexpected event.
Our insights team provides a snapshot of the competitive landscape while we audit existing messaging, potential internal and partner vulnerabilities as well as industry-specific crisis issue areas.
We develop internal crisis protocols and processes that help your brand identify potential scenarios and create crisis response structures to best arm your team with the tools needed to navigate the crisis and identify opportunities to strengthen your brand.
We provide a plan, conduct trainings, and equip your team with a bank of approved crisis statement templates that will cut down on approvals and response time in an effort to increase positive media coverage and mitigate negative media surrounding potential scenarios.
