Work

From Eight Stores to IPO

We’ve worked with Sweetgreen since 2016, establishing their position as the leader of the fast-casual sustainable food movement. We've helped them navigate their IPO and subsequent rapid growth in online followers, the launch of their app, and their expansion from 8 to 140+ stores.

The Brand Guild

&

Sweetgreen

The Challenge

To position Sweetgreen as the leader of the sustainable food movement and establish Sweetgreen as a lifestyle brand with a cult following. Leverage the founders and their innovative approach to fast-casual dining

Highlights

  • Seven-page feature in Inc. magazine along with business and innovation features in the New York Times, Wall Street Journal, Bloomberg Businessweek, Fortune, Washington Post
  • Mainstage at Fast Company Innovation Festival, Forbes 30 Under 30, The Atlantic Festival, SXSW and more
  • Oversaw an expansion press strategy that brought the brand from 30 to more than 100 locations across the country
  • Led research and insights for the brand’s IPO announcement strategy

Our Solution

Through focused strategic efforts and deep media relationships, The Brand Guild continues to secure top-tier media coverage and high-level speaking opportunities on behalf of Sweetgreen that reach both consumer and business audiences. This, combined with branded events and influencer marketing, has elevated Sweetgreen to become a globally-recognized trailblazer in the fast-casual food industry, far exceeding their competitive set.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Jonathan Neman

Co-Founder & CEO of sweetgreen

Work

From Eight Stores to IPO

We’ve worked with Sweetgreen since 2016, establishing their position as the leader of the fast-casual sustainable food movement. We've helped them navigate their IPO and subsequent rapid growth in online followers, the launch of their app, and their expansion from 8 to 140+ stores.

The Brand Guild

&

Sweetgreen

The Challenge

To position Sweetgreen as the leader of the sustainable food movement and establish Sweetgreen as a lifestyle brand with a cult following. Leverage the founders and their innovative approach to fast-casual dining

Highlights

  • Seven-page feature in Inc. magazine along with business and innovation features in the New York Times, Wall Street Journal, Bloomberg Businessweek, Fortune, Washington Post
  • Mainstage at Fast Company Innovation Festival, Forbes 30 Under 30, The Atlantic Festival, SXSW and more
  • Oversaw an expansion press strategy that brought the brand from 30 to more than 100 locations across the country
  • Led research and insights for the brand’s IPO announcement strategy

Our Solution

Through focused strategic efforts and deep media relationships, The Brand Guild continues to secure top-tier media coverage and high-level speaking opportunities on behalf of Sweetgreen that reach both consumer and business audiences. This, combined with branded events and influencer marketing, has elevated Sweetgreen to become a globally-recognized trailblazer in the fast-casual food industry, far exceeding their competitive set.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Jonathan Neman

Co-Founder & CEO of sweetgreen

Work

From Eight Stores to IPO

We’ve worked with Sweetgreen since 2016, establishing their position as the leader of the fast-casual sustainable food movement. We've helped them navigate their IPO and subsequent rapid growth in online followers, the launch of their app, and their expansion from 8 to 140+ stores.

The Brand Guild

&

Sweetgreen

The Challenge

To position Sweetgreen as the leader of the sustainable food movement and establish Sweetgreen as a lifestyle brand with a cult following. Leverage the founders and their innovative approach to fast-casual dining

Highlights

  • Seven-page feature in Inc. magazine along with business and innovation features in the New York Times, Wall Street Journal, Bloomberg Businessweek, Fortune, Washington Post
  • Mainstage at Fast Company Innovation Festival, Forbes 30 Under 30, The Atlantic Festival, SXSW and more
  • Oversaw an expansion press strategy that brought the brand from 30 to more than 100 locations across the country
  • Led research and insights for the brand’s IPO announcement strategy

Our Solution

Through focused strategic efforts and deep media relationships, The Brand Guild continues to secure top-tier media coverage and high-level speaking opportunities on behalf of Sweetgreen that reach both consumer and business audiences. This, combined with branded events and influencer marketing, has elevated Sweetgreen to become a globally-recognized trailblazer in the fast-casual food industry, far exceeding their competitive set.