Work
Built with community in mind since day one, The Brand Guild worked with SoulCycle to nurture a community mindset in each new studio location, all while identifying key standouts among instructors and passionate fans. TBG developed a public relations and marketing plan aimed to drive interest in the launch of new locations, while maintaining engagement in existing markets. We executed hyperlocal outreach to media, tastemakers, and the surrounding residential, business and philanthropic communities to create brand awareness and sense of welcome.
Scaling SoulCycle into new markets with distinct market differentiators, while continuing to grow and maintain the original "cult” brand identity created in New York City.
Launched 10 new SoulCycle locations from D.C. to Seattle
Helped build fierce brand loyalty throughout the US
Scaled an influencer strategy in new markets
Positioned the executive team as thought leaders within the fitness and lifestyle industry
TBG helped transform SoulCycle into a national brand by leading PR and influencer relations in five expansion markets, increasing brand awareness with consistent on-brand regional and national placements that drove loyalty and revenue.
Work
Built with community in mind since day one, The Brand Guild worked with SoulCycle to nurture a community mindset in each new studio location, all while identifying key standouts among instructors and passionate fans. TBG developed a public relations and marketing plan aimed to drive interest in the launch of new locations, while maintaining engagement in existing markets. We executed hyperlocal outreach to media, tastemakers, and the surrounding residential, business and philanthropic communities to create brand awareness and sense of welcome.
Scaling SoulCycle into new markets with distinct market differentiators, while continuing to grow and maintain the original "cult” brand identity created in New York City.
Launched 10 new SoulCycle locations from D.C. to Seattle
Helped build fierce brand loyalty throughout the US
Scaled an influencer strategy in new markets
Positioned the executive team as thought leaders within the fitness and lifestyle industry
TBG helped transform SoulCycle into a national brand by leading PR and influencer relations in five expansion markets, increasing brand awareness with consistent on-brand regional and national placements that drove loyalty and revenue.
Work
Built with community in mind since day one, The Brand Guild worked with SoulCycle to nurture a community mindset in each new studio location, all while identifying key standouts among instructors and passionate fans. TBG developed a public relations and marketing plan aimed to drive interest in the launch of new locations, while maintaining engagement in existing markets. We executed hyperlocal outreach to media, tastemakers, and the surrounding residential, business and philanthropic communities to create brand awareness and sense of welcome.
Scaling SoulCycle into new markets with distinct market differentiators, while continuing to grow and maintain the original "cult” brand identity created in New York City.
Launched 10 new SoulCycle locations from D.C. to Seattle
Helped build fierce brand loyalty throughout the US
Scaled an influencer strategy in new markets
Positioned the executive team as thought leaders within the fitness and lifestyle industry
TBG helped transform SoulCycle into a national brand by leading PR and influencer relations in five expansion markets, increasing brand awareness with consistent on-brand regional and national placements that drove loyalty and revenue.
