Work

Changing the Narrative on Mental Health

MTV Entertainment Group and Viva Creative partnered with The Brand Guild to promote The Power of Storytelling in Uncertain Times, a virtual event within the Better Together Mental Health Storytelling Series that took place on October 7, 2021.

The Brand Guild

&

MTV

The Challenge

To drive awareness and event registrations for the one-hour virtual event and post-event promotion to drive content views and engagement.

Highlights

  • Social advertising on Facebook and Instagram, LinkedIn,and YouTube garnered over 1,310,000 impressions.
  • Facebook Advertising reached over 166,000 individuals, drove more than 6,500 link clicks, and saw a low cost per click at $0.96, $0.20 lower than the education industry average.
  • The YouTube campaign drove nearly 840,000 impressions and more than 2,400 clicks at a low cost per click of $1.85, much lower than the industry average of $2.33.
  • LinkedIn was the highest-performing platform, driving the highest number of registrations at the most efficient cost per registration.

Our Solution

TBG provided strategic direction and execution of the digital marketing plan, cost efficiently increasing event awareness and attendance among target audiences.

As Seen In

No items found.

Work

Changing the Narrative on Mental Health

MTV Entertainment Group and Viva Creative partnered with The Brand Guild to promote The Power of Storytelling in Uncertain Times, a virtual event within the Better Together Mental Health Storytelling Series that took place on October 7, 2021.

The Brand Guild

&

MTV

The Challenge

To drive awareness and event registrations for the one-hour virtual event and post-event promotion to drive content views and engagement.

Highlights

  • Social advertising on Facebook and Instagram, LinkedIn,and YouTube garnered over 1,310,000 impressions.
  • Facebook Advertising reached over 166,000 individuals, drove more than 6,500 link clicks, and saw a low cost per click at $0.96, $0.20 lower than the education industry average.
  • The YouTube campaign drove nearly 840,000 impressions and more than 2,400 clicks at a low cost per click of $1.85, much lower than the industry average of $2.33.
  • LinkedIn was the highest-performing platform, driving the highest number of registrations at the most efficient cost per registration.

Our Solution

TBG provided strategic direction and execution of the digital marketing plan, cost efficiently increasing event awareness and attendance among target audiences.

As Seen In

No items found.

Work

Changing the Narrative on Mental Health

MTV Entertainment Group and Viva Creative partnered with The Brand Guild to promote The Power of Storytelling in Uncertain Times, a virtual event within the Better Together Mental Health Storytelling Series that took place on October 7, 2021.

The Brand Guild

&

MTV

The Challenge

To drive awareness and event registrations for the one-hour virtual event and post-event promotion to drive content views and engagement.

Highlights

  • Social advertising on Facebook and Instagram, LinkedIn,and YouTube garnered over 1,310,000 impressions.
  • Facebook Advertising reached over 166,000 individuals, drove more than 6,500 link clicks, and saw a low cost per click at $0.96, $0.20 lower than the education industry average.
  • The YouTube campaign drove nearly 840,000 impressions and more than 2,400 clicks at a low cost per click of $1.85, much lower than the industry average of $2.33.
  • LinkedIn was the highest-performing platform, driving the highest number of registrations at the most efficient cost per registration.

Our Solution

TBG provided strategic direction and execution of the digital marketing plan, cost efficiently increasing event awareness and attendance among target audiences.