Work
Wall Street titan, Sallie Krawcheck, created the investment and financial literacy platform, Ellevest, to help women invest their money, build wealth and close the gender wealth gap. Sallie is well known in the financial space, but she tapped TBG to reach the millennial women Ellevest aims to serve, wherever and however they get their news.
To position former Wall Street-CEO and tech founder Sallie Krawcheck as a thought leader in investing for women, as well as creating brand awareness for her investment platform Ellevest to a lifestyle audience.
We built a PR and executive thought leadership strategy that prioritized awareness and elevated Ellevest and Sallie as educational resources and aspirational brands. We zeroed in on consumer-focused digital publications and broadcast outlets to drive new user acquisition; speaking opportunities, and podcasts for Sallie to drive brand awareness; and experiential marketing and activations for product launches.
Work
Wall Street titan, Sallie Krawcheck, created the investment and financial literacy platform, Ellevest, to help women invest their money, build wealth and close the gender wealth gap. Sallie is well known in the financial space, but she tapped TBG to reach the millennial women Ellevest aims to serve, wherever and however they get their news.
To position former Wall Street-CEO and tech founder Sallie Krawcheck as a thought leader in investing for women, as well as creating brand awareness for her investment platform Ellevest to a lifestyle audience.
We built a PR and executive thought leadership strategy that prioritized awareness and elevated Ellevest and Sallie as educational resources and aspirational brands. We zeroed in on consumer-focused digital publications and broadcast outlets to drive new user acquisition; speaking opportunities, and podcasts for Sallie to drive brand awareness; and experiential marketing and activations for product launches.
Work
Wall Street titan, Sallie Krawcheck, created the investment and financial literacy platform, Ellevest, to help women invest their money, build wealth and close the gender wealth gap. Sallie is well known in the financial space, but she tapped TBG to reach the millennial women Ellevest aims to serve, wherever and however they get their news.
To position former Wall Street-CEO and tech founder Sallie Krawcheck as a thought leader in investing for women, as well as creating brand awareness for her investment platform Ellevest to a lifestyle audience.
We built a PR and executive thought leadership strategy that prioritized awareness and elevated Ellevest and Sallie as educational resources and aspirational brands. We zeroed in on consumer-focused digital publications and broadcast outlets to drive new user acquisition; speaking opportunities, and podcasts for Sallie to drive brand awareness; and experiential marketing and activations for product launches.
