The most successful brands ground their strategies in data. That’s why the research and insights practice from our brand strategy team blends qualitative and quantitative methods to create actionable strategies for your brand that drive growth. From original primary research in the form of surveys, focus groups, and in-depth interviews, to secondary research including media and landscape analyses, competitor audits and trend forecasting — we build strategies that get results.
Original research around a specific topic for the purposes of generating media attention, informing owned content and/or creating a platform for thought leadership.
Measuring and tracking the current media landscape around a key topic, as well as measuring a brand’s reputation against its competitors to identify ways to move the needle on key factors
Testing new content or products among target audiences to optimize materials for both external and internal projects and help shape communications strategy.
Measuring the impact of a piece of work (e.g., earned media article, campaign ad, etc.) on a brand’s perception from a target audience.
Conducting interviews and/or surveys of a client’s staff to inform new projects, gain feedback, identify areas of improvement and to allow them to have input on decisions (e.g., new brand messaging, mission statement, etc.)
Leveraging research tools and primary research studies to gain a deeper understanding of target audiences — including their demographic make-up, interests, psychographics and media habits — to inform brand and communications strategy.
