BRAND STRATEGY

Brand Growth

We believe stategy is a constant.

At The Brand Guild, our brand strategy work isn’t one-size-fits-all. It’s a continual mode of solving client problems and optimizing efforts to grow your brand, customized to you.Everything we do starts with an informed POV, achieved through a rigorous research and insights practice that drives all of our brand strategy work.We create actionable strategies for our clients that kick start launches, rebrands, and brand growth.

Original Research

Whether quantitative or qualitative, we provide each of our clients with a personalized research plan, execution, and analysis that drives our work. With primary and secondary expertise, we deliver everything from share of voice and sentiment analysis to consumer behavior insights and original trend reports.

Brand Positioning

Through research, brand audits and SWOT analyses, we help our clients capture maximum white space and position them to win among their competitors.

Audience Targeting

We leverage original research to build a holistic understanding of each client’s target audiences — including their demographic makeup, interests, psychographics, and media habits — to inform our brand strategies and meet audiences where they are.

Brand Architecture

We help brands articulate how individual sub brands and products fit within their portfolio and the flagship brand itself, highlighting hero themes, as well as how they’re differentiated from each other.

Brand Personality & Messaging

Whether a ground-up branding project or a rebrand for pivoting organizations, we build the foundation for our client brands with everything from voice and tone to mission statement and values to visual look and feel.

Research & KPI-Driven Growth Strategies

Each of our actionable brand growth plans is built from a prescriptive strategy with tactics for reaching your key audiences with targeted messaging and an integrated approach to your brand platforms. Our subject matter experts across sectors and practices (from earned media to digital marketing and events) inform our strategy to seamlessly make your brand blueprint a reality.